Learning Objectives for the topic of: data mining techniques

Describe the goals of data mining (its role in decision support systems) 

Describe several different types of data mining techniques and understand the goals of each technique. 

Describe what a data mining model is and have a basic understanding of how models are developed using discovery algorithms (which are also called “machine learning techniques”)

Identify business-related decisions that may be addressed or business-related problems that may be resolved by using data mining techniques to derive useful information.

Scenario

A BMW dealership has customers who come to browse. Some will wander around the lot but not come into the show room. Some will come into the show room and ask about a particular car such as the 3-series, Z4 or the M5. 

Some will ultimately buy a car, some will lease a car, and others are just browsing. 

The dealership would like to have a means of identifying whether a customer is going to be a “buyer” or a “browser” and whether it is best to try to interest the customer in the 3-series, Z4 or M5 series.

cluster-analysis

bankcustomers.csv