Company to be used in assignment: NetEase Inc. 

https://ir.netease.com/

Assignment Question: 

Question 1: Representing value through the statement of profit and loss 

A Managing Director of a for-profit organisation has claimed that profit is the ultimate measure of organisational value. Identify and apply one relevant international accounting standard to counter this argument through the lenses of cash.

Question 2: Representing value through financial lenses 

You have been asked by your Managing Director, who has no accounting background and a tendency to turn to data for answers, to undertake a financial ratio analysis of your chosen organisation. You should follow the conventions outlined at the virtual workshops to undertake financial ratio analysis and present the results visually in no more than three figures/graphs.

Further guidance: 

• If you provide more than three visuals, only the first three will be considered. You should utilise the space you have in each visual to maximum effect since you are being assessed on the quality of what you represent within the three visuals, and you should showcase a broad range of ratios in each visual. 

• You should not provide your calculations for the ratios you choose to represent financial performance. 

• It is up to you to decide on the choice of ratios, duration, and reference base. No guidance will be extended for this part of the question since the assignment tests your ability to undertake and represent financial ratios in a visually compelling manner. 

• You can choose to undertake the analysis on the entire organisation or a subset of it (e.g. business unit, geography etc.) depending on data availability and other criteria unique to your organisation, and your role in it.

• Nowhere in this question do you read a need to provide an interpretation of performance through your chosen ratios.

Question 3 Explain to decision-makers in your organisation the limitations of seeking answers to organisational issues which may emerge because of having undertaken financial ratio analysis. You should support your explanation with perspectives from the literature, the financial ratios (in question 2, above) and examples from your organisation

【Reference】: 

cursory discission of the limitations of financial, ratios per-se from the textbook (Scott)

Accounting for Business, 3rd Edition(

Author(s): Peter Scott

eISBN: 9780192542588R1460

to delve into the rhetorical literature on decision-making uncertainty (Quattrone) and provide a convincing argument as to dangers and limitations of conveying ‘answers’ from data-driven approaches.

https://www.cimaglobal.com/Documents/Thought_leadership_docs/Academic-research/4466%20Dealing%20with%20the%20Unknown%20Research%20Paper%20STAGE%203.pdf

Question 4 Design a governance framework (Quattrone, 2015, 2016) to enable your organisation to embrace ambiguity and uncertainty. In doing so, you must clearly guide the reader through your design choices for each of the four rhetorical principles

Further guidance: 

• As in question 2, you may choose to undertake the analysis on the entire organisation or a sub-set of it (e.g. business unit, geography etc.) depending on data availability and other criteria unique to your organisation, and your role in it. 

• You should present a visual of your governance framework, and 

• You should indicate clearly where and how scrutiny, interaction, mediation and engagement occur. 

【Reference】: Governing Social Orders, Unfolding Rationality, and Jesuit Accounting Practices: A Procedural Approach to Institutional Logics (2015) – this is the theoretical underpinnings of the following article, directed at practitioners, and

Dealing with the unknown, CIMA (2016) – written for a practitioner audience.

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