Introduction / research overview (check Bunbury Boat Show problem definition file)

1. A brief description of the research issue including the managerial problem, research statement and research objectives. 

- Describe how the research expects to make a contribution to understanding the current situation

2. A brief description of the research methodology and methods used to collect the given data (*No justification is required as the aim of this section is to inform readers the source of data)

- Research design (qual or quant)

- Data collection method (i.e. survey, focus-group, etc)

- Target population in the study

Case Study 1 Bunbury Boat Show

Management Problem 

• How to increase the number of attendees to the Bunbury Boat Show in the future?

Research Statement 

• To investigate the attitudes, consumer behaviour, and online activity of current visitors to the Bunbury Boat Show. 

Objectives:

1. Understand the demographics of participants attending the Bunbury Boat Show 

2. Investigate Bunbury Boat Show attendees attitudes and consumer behaviour to water-based activities 

3. Investigate Bunbury Boat Show attendees attitudes and consumer behaviour with regards to the Bunbury Boat Show 

4. Investigate online participative behaviour of attendees at the Bunbury Boat Show

Participant profile (check measurement instrument file)

1. Introduce the purpose of the tests (e.g. provide the reader an idea of the demographic characteristics of all survey respondents), and questions to be tested; 

2. Report your findings using appropriate descriptive statistics (e.g. frequency count/percentage, mean, standard deviation, etc.)

- Use graphs and charts to visualise the demographic characteristics

3. Describe and interpret the analysis findings in paragraphs.

- Highlight patterns & collective outcomes

- Give the reader an idea of the representativeness of the research sample

Key Findings 

(For the assignment purpose, students are required to focus on objective 4 for Case Study: Bunbury Boat Show, check measurement instrument file Q24-Q28)

A. Report descriptive analysis results:

1. Introduce the purpose of the tests and questions to be tested (all questions related to the specified objectives should be tested for this assignment)

2. Report your findings using appropriate descriptive statistics (e.g. frequency count/percentage, mean, standard deviation, etc.)

3. Describe and interpret the analysis results in paragraphs.

B. Report inferential analysis results:

Report the results of each inferential analysis separately (may use subheadings)

- Brief the purpose of the specific inferential analysis, and questions to be tested (all questions related to the specified objectives should be tested)

- Report your findings with key result tables 

- Describe and interpret the analysis results in paragraphs (See Lecture slides regarding Report writing. Interpretation should include the p value, and the actual differences between compared groups)

Conclusion and Recommendation

1. Summarize key findings and provide recommendations based on the key findings

• Recommendations on the current managerial problem 

• Recommendations for future research

2. A summary table of research findings and recommendations

3.