Assessment Description
• You are to read case studies provided and answer questions in relation to the content, analytics
theory and potential analytics professionals required for solving the business problems at hand.
Part A: Case Study Analysis
Instructions: Read the following two case studies. For each case study, briefly describe:
a) The industry to which analytics has been applied
b) A potential and meaningful business problem to be solved
c) The type of analytics used, and how it was used to address that potential and meaningful business problem
d) The main challenge(s) of using this type of analytics to achieve your business objective (from part b)
e) Recommendations regarding how to be assist stakeholders with adapting these applications for their business.
1. Artificial Intelligence in Germany: Reinventing Engines of Growth
https://www.bernardmarr.com/default.asp?contentID=2141
2. GE Power: Big Data, Machine learning And ‘The Internet of Energy’
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