Assessment Description
Marketing Strategy and Reflection Report
Part A
A researched and planned marketing plan is crucial to the event success. Students are required to present an overview of their Group event's Marketing Strategy: Product, Target Market and Promotional Plan detailing • The Event name and product offering
Target market using market segmentation • Event colour palette • Event promotional plan showing relevant promotional strategies (Digital -Social media/website, print, TV/radio, Direct marketing)
Part B
Reflection report
Students are to write reflection analyzing their key learnings of the Project Management Process of Event Management. Whilst this is a subjective reflection, Students must research Event Management resources to support their discussion and include a minimum of two academic sources.
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