Assessment Description

Marketing Strategy and Reflection Report 

Part A

A researched and planned marketing plan is crucial to the event success. Students are required to present an overview of their Group event's Marketing Strategy: Product, Target Market and Promotional Plan detailing • The Event name and product offering

Target market using market segmentation • Event colour palette • Event promotional plan showing relevant promotional strategies (Digital -Social media/website, print, TV/radio, Direct marketing)

Part B

Reflection report

Students are to write reflection analyzing their key learnings of the Project Management Process of Event Management. Whilst this is a subjective reflection, Students must research Event Management resources to support their discussion and include a minimum of two academic sources.