A tourist association gives out pamphlets, maps, and other tourist-related information to people who call a toll-free number and request the information. The association orders the packets of information from a document-printing
company and likes to have enough available to meet the immediate need without having too many sitting around taking up space. The marketing manager decided to develop a multiple regression model to be used in predicting the
number of calls that will be received in the coming week. A random sample of 12 weeks is selected, shown in the accompanying table. Complete parts a through c.
Click the icon to view the data table.
a. Develop the multiple regression model for predicting the number of calls received, using backward elimination stepwise regression with a level of significance of 0.05. Complete the regression model below and enter O for the
coefficient of any variables that are not significant.
The random sample of 12 weeks is
shown to the right, with the following
variables.
y Number of calls
x1 = Number of advertisements placed
the previous week
x2 = Number of calls received the
previous week
Number of airline tour bookings
into cities the agency provides tours to
for the current week