SWOT Analysis

After conducting an assessment of the internal and external environment, managers document their results in a SWOT Chart. There a variety of formats for this document. Please do some research to select a format that clearly describes your organization’s strengths, weaknesses, opportunities and potential threats.

Analyze the internal and external environments of the organization along the following terms. You must use the mandatory outline located in Doc Sharing to organize your paper. You do need to use all the numbering system, lettering and headers/sub-headers from the outline to organize the entire paper.

Description

Section I

Write a brief company history, including a mission statement.

Describe a strategic direction that the company is pursuing.

Explain who the mission statement reflects the strategic direction

Section II 

Thoroughly research and analyze two opportunities and two threats that this organization is facing. Each of these opportunities and threats must come from a force or forces occurring within a dimension or dimensions of the general environment within the organization’s external environment (Keep in mind an opportunity or threat can stem from more than one dimension within the general environment.). Be sure to include in your discussion the relevant dimensions of the general environment from which each of these forces is derived that are creating the specific opportunity or threat for the organization. 

Please Note—The dimensions of the general environment are outlined in Chapter 2 and in the Week 1 Lecture.

Section III

Prepare the SWOT Chart

Thoroughly explain at least two major strengths and two major weaknesses (review Chapter 9) of the organization culture.

For each strength, discuss why this strength can be considered a distinctive competence for the organization

Include in your analysis an explanation of how each of the opportunities and threats will likely impact the company and why. Include other companies/industries on which this may also have an effect. You should have a minimum of a full paragraph for each discussion of each opportunity and threat.

Section IV

For each strength, discuss how the company could do to leverage that strength.

For each weakness, discuss what the organization could do to minimize that weakness.

Discuss how the organization can capitalize on the opportunities that are occurring from the dimensions from within the general environment and how the organization can neutralize the threats that are occurring from the dimensions from within the general environment.