Assessment 2 – Case Study, Research and Report

Continue your report research and analysis of the chosen international market, in consideration of the organisation and its products, including information under the following headings:

1. Risk Factors

a. Analyse the political, financial stability and corruption risk factors for the country you have chosen.

b. Discuss any relevant legal and regulatory requirements, and trade barriers for the country you have chosen.

c. Analyse any risk associated with international business cycles in terms of economic conditions that may impact the potential market.

2. Marketing Opportunities

a. Discuss any key market trends in the relevant industry, market needs, target segmentation, and consumer preferences or purchasing patterns.

b. Explore at least two modes of entry to the chosen international market i.e.

i. Exporting

ii. Licensing

iii. Franchising

iv. Joint venture

v. Strategic alliance

3. Viability of Marketing Opportunities

a. Identify & analyse the marketing opportunities in terms of:

i. their likely fit with your organisations goals and capabilities

ii. their impact on the current business and customer base

b. Use an assessment of costs, benefits, risks, potential competitors, and probable return on investment to determine the financial viability of each marketing opportunity.

4. Recommendations

a. Based on the assessment you have made, rank the marketing opportunities in terms of viability and likely contribution to the business.