Purpose:

The purpose of the Tutorial Submission is to ensure that students have familiarised themselves with the Competitive Strategy lectures of weeks 1-6 and are able to apply the strategy models to the cases discussed in Tutorials of week 2,3,4,5,6.

In the current Online Learning Environment this Submission combined with a second tutorial submission in week 12 counts instead of a final exam

Tutorial question – Week 2 - German luxury cars

Q2. Apply a PESTEL analysis to BMW, Mercedes Benz or Audi (note: the same opportunities and threats will apply to each of them)

Tutorial question – Week 3 – Zara case

Q1. Examine the Zara mini-case and identify their Tangible and Intangible resources.

Tutorial question – Week 4 - Apple vs Samsung mini-case

Q2. Using Apple, demonstrate how the differentiation strategy can be well implemented.

Tutorial question – Week 5 - TESCO PLC

Q3. Identify the competitive behaviour responses of Tesco to build or defend its competitive advantages and to improve its market position.)

Tutorial question – Week 6 - LVMH

Q2. What do you think was the reasons why LVMH diversified?