Topic 10: Effective Visual Design

At the completion of this topic, you should be able to:

Apply your understanding of the concept of cognitive load to visualisation design

Demonstrate how to remove “clutter” from visualisations

Explain and give examples of the Gestalt Principles of Visual Perception in the context of visualisations used in business intelligence

Critique and improve a given visualisation

Sample Exam Questions:

Explain and give an example of how cognitive load impacts on the capacity of a visualisation to tell the right story.

Explain and give examples of the Gestalt principles of Proximity and Similarity and how they could be used in the design of an effective visualisation.

Explain and give examples of how preattentive attributes can be used in visualisation design.