Assignment requires you to complete a marketing plan for the organization you analyzed in Assignment 

See the examples of Assignment provided in this course for a practical view of what is expected from you. Overall, you will prepare a summary of the external and internal analyses from the first assignment in terms of strengths, weaknesses, opportunities, and threats (SWOT). Opportunities and threats stem from general information about the industry, competition, consumers, and cultural and other environmental factors. Strengths and weaknesses are internal to the organization and the product or service under consideration. The other steps of marketing plan ‘including, among others, selecting target markets, setting marketing objectives, and designing marketing mix programs’ build on the SWOT analysis. It should guide your creativity. Your report must be prepared using Microsoft Word (or compatible. Use any suitable combination of full sentences and bullet points.

Evaluation: 

Professionalism general appearance, spelling, grammar, and organization (executive summary, table of contents, sections in the main body, and references) 

strategic focus and plan goals, financial goals, core competency, and competitive advantage 

SWOT analysis summarize the external and internal analyses from the first assignment in terms of strengths, weaknesses, opportunities, and threats 

marketing objectives  and target markets 

consistency of the marketing program 

budget appropriateness 

implementation and control of the plan 

synthesis quality of arguments and recommendations in the executive summary