Context 

Beddown is a brand new non-profit business founded by Norm McGillivray in September 2018, which aims to work with companies such as Secure Parking to repurpose unused carparks during the night time for homeless bed shelters.

Task 

Create a feasibility report for the business director of Beddown determining the viability of the business concept at start-up stage with the view of transitioning the business into the growth stage

To complete this task, you must: 

In this case study, students will: 

Describe business facts and characteristics for the case study business, including;

o the business idea 

o the start-up stage of the business life cycle 

o skills, characteristics and motives of the entrepreneur 

Explain the application of the innovation theory implemented by the case study business 

Select data and information to analyse the business situation relating to 

o the skills, characteristics and motives of Beddown and at least one competitor of the case study business using individual SWOT’s

o the macro environment of a business idea to analyse political, economic, socio-cultural and technological forces (PEST analysis

Interpret the relationships and patterns in the 

o strengths and weaknesses of Beddown compared to competitor to draw conclusions about the implications of the business idea 

o PEST analysis to draw conclusions about the implications of the business idea 

Evaluate the viability of the business idea to make a decision using the criteria: Competitiveness and Stakeholder satisfaction

Create responses that communicate meaning to suit purpose and audience