How has e-commerce transformed marketing
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How has e-commerce transformed marketing

1. How has e-commerce transformed marketing?

• Explain how social networking and the “wisdom of crowds” help companies improve their marketing.

• Define behavioral targeting and explain how it works at individual Web sites and on advertising networks.

• Define the social graph and explain how it is used in e-commerce marketing.

2. How has e-commerce affected business-to-business transactions?

• Explain how Internet technology supports business-to-business electronic commerce.

• Define and describe Net marketplaces and explain how they differ from private industrial networks (private exchanges).

Hint
ManagementChanging the Buying Pattern Since most marketing activities are conducted online. It is extremely convenient for customers to search for new products or services. However, companies are focusing on how to reach their target audience by getting their message across too. E-commerce has fundamentally changed the way people shop around the world....

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