Assessment 4 Detail 

In groups of two, based on a given case study, you will develop an e-commerce business plan for a client. Your group will subsequently design a limited prototype website according to this plan.  

The case study to be used for the e-commerce website is “C2 Hal’s Woodworking” which can be found in the textbook Electronic Commerce by Gary P. Schneider on page p76. 

https://ebookcentral.proquest.com/lib/apicollege/reader.action?docID=6351248&ppg=76 

Based on the combined expertise you have gained from your Assignment 1 Evaluations; in this assignment you will produce an e-commerce design plan and a small ecommerce prototype running on the WordPress platform.  Your goal is to create an online store that will complement Hal’s Woodworking business model. 

Part A: Your group should produce an e-commerce design plan that includes: 

1. SWOT analysis of the business environment 

2. Marketing strategy which describes the target customer, proposes a social media campaign and SEO  

3. Discussion of key features the site will implement  

4. Proposed site customer-centric design, including storyboards for each page and the content to be included on the site.