The Business model Canvas

Key partners

The key partners of Wildfang are composed of: Publishing firms: Publishing firms such as narrative publishing firms enabled the firm to publish its blogs, leading to it pushing its products in social media. For instance, Wildfang is unveiled to utilize the social media that enabled it to publish a series of images, which represented the Wildfang tomboy spectrum. Brand marketers: The brand marketers have also been instrumental in the company sparking fierce competition with other clothing competitors.

Key activities

The key activities undertaken by the Wildfang company are design clothes for the 'tomboy' girls products, women fashion, men and female youth clothing apparel such as; sporting products, fitness products, shorts, tops, and designed jackets.

Value proposition

The value proposition by the Wildfang company is that it focuses on a multisided operations platform, which is responsible in bring together two or more distinct groups but independent groups of participants; the users vs. the buying customers. The use of the user vs. the buying customer platform enables Wildfang to create value for its customers through enabling a third-party assortment mix of its affiliated products or services, enabling customers to achieve quality products or services.

Customers relationships

The customer relationships created by Wildfang business are collaborative, which is created by engaging the customers through the use of various platforms. The Wildfang customer relationship can also be termed as long term and personalized based on the company focus to offer clothing apparels to a unique segment of "tomboys" within the society.

Customers segments

The main customers' segment prevailing in Wildfang Company include Retail athletic clothing, which is a segment that offers fitness pants, short, pants, tops, and jackets. Core loyalist segment, which is a segment that is termed to be composed of buyers, spending $68 per visit every month for a whole year. The fashion engaged online shoppers, which are sales generated by the firm using social media ad e.g. Google ad, or another form of paid media. The Wildfang exclusives, which is a market segment focusing on big spenders, clients return every season for shopping.

Key resources

The main resources utilized by Wildfang Company to achieve its goals include E-commerce infrastructure, which has been fundamental in achieving the goals and purpose of the company, utilizing brick and mortar retail operations. The executive team has been fundamental in setting the strategic plan of the firm.

Channels

The main channels utilized by Wildfang Company to achieve its goals are composed of Social media channels In-store channels, which is utilized for warehousing of goods within the region of the company vicinity, enabling easier logistics. The paid media channels are also used by the firm to increase its sales.

Cost structure

The revenue streams of the company are composed of: The CAC of fashion engaged, generated up to 30% of the revenue, fashion engaged using social media ads generated up to 15%, revenue from online generating about 50%, 15% revenue for clothing and accessory items.

Revenue streams

The revenue streams of the company is composed of: The CAC of fashion engaged, generated upto 30% of the revenue, fashion engaged using social media ads generated upto to 15%, revenue from online generating about 50%, 15% revenue for clothing and accessory items

Recommendation

In the context whereby Wildfang currently faces the issues the hurdle of customer interaction in the social media platform such as Facebook, for instance, one of the clients narrates that she experienced a delay in meeting communication with the company. In ensuring that all the needs and goals of the customers are met, there is a need to focus on the development of a support system, which instrumentally ensures all the queries are addressed promptly and within wait frames to ensure that all the customers’ needs are tackled promptly.

Secondly, the other existing issue prevailing in the Wildfang Company is a dilemma of either expanding a private label Wildfang line as a part of its long term strategy. The question of timing prevailed and how to achieve it. In resolving this dilemma, there is a need to focus on involving the decision-makers in ensuring that they rely on information that meets the goals of the customers about product building.

The dimension of product assortment has also been an issue, which needs to be focused on by the Wildfang Company there is a need to focus on international franchising to ensure that product selling is expanded in new territories, leading to the achievement of the Wildfang goals (Core.ac.uk, 2000).

Finally, as the current operation of the Wingfang projects, which focuses on increasing the unsorted group of “tomboys” globally, there is a need to focus on the development of the internationalization strategy, ensuring that the firm can penetrate to different countries advocating for clothing line of the group (Malenko & Granadier, 2016).

Spreadsheet