Assignment Brief and Guidance

Scenario

The owners of the organisation, which was analyzed in assignment one, were very impressed by the report you formulated for them and they would now like you to conduct an executive presentation for them as well as for the senior management team. The presentation needs to focus on how the marketing plan can be adapted or standardised across international markets, and how to organise and evaluate marketing efforts. 

You will conduct a group presentation with your colleagues which should contain the following:

• An introduction to the organisation and its marketing goals & objectives.

• Describe & compare the current market & potential market of the organisation.

• Present the key arguments in global and local marketing, using examples where appropriate.

• How does the product, pricing, promotional and distribution approach differ when using a variety of international markets?

• Explain and analyse in detail the various international marketing approaches the company can adopt. Use examples from other organisations to further enhance your answer.

• Compare home and international orientation and ways to assess competitors, outlying the implications of each approach.

• Conclusions and recommendations for the company.

Each member of the group must submit a copy of the presentation and a reflective statement must also be included by each group member to identify the work undertaken and to evaluate the effectiveness of the group work for the assignment.

*Please access HN Global for additional resources support and reading for this unit. For further guidance and support on report writing please refer to the Study Skills Unit on HN Global www.highernationals.com