To increase patronage to Gourmet Delight, the owner decided to advertise in the local press
PART B
To increase patronage to Gourmet Delight, the owner decided to advertise in the local press, offering special discounts and other promotions such as “two for the price of one” deals. Advertising expenditure and monthly revenue for Gourmet Delight for a period of 18 months are given in Sheet 3 of the Serving Times Project file. Using regression analysis, obtain the necessary outputs, and write a report to determine if advertising expenditure has an impact on the restaurant’s revenue.
Hint
Regression analysis is the technique which is widely used for prediction and forecasting. It is basically used to know that dependent variable is related to which independent variable. Linear regression is used to estimate the relationships between variables by fitting an equation to given data. Linear Regression is used to predict the value of y which is dependent on x (explanatory variable or in...
Regression analysis is the technique which is widely used for prediction and forecasting. It is basically used to know that dependent variable is related to which independent variable. Linear regression is used to estimate the relationships between variables by fitting an equation to given data. Linear Regression is used to predict the value of y which is dependent on x (explanatory variable or independent). If we consider one independent variable it is referred to as Linear Regression. While if we consider more than one independent variable it is referred to as Multiple Linear Regression models.