You are required to carry out a simple piece of market research and represent
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You are required to carry out a simple piece of market research and represent

Assessment 1

You are required to carry out a simple piece of market research and represent the application of the principles as outlined on a weekly basis.

 Business Plan: A report based on initial market research for your business idea. The report should provide;

• An overview of your proposed business idea

• SWOT analysis

• An evaluation of the external environment (PEST)

• Summary of the market research conducted, and the results

• A discussion of your competition

• A viable suggestion for the proposed target market

Hint
BusinessA business idea is a concept that can be used for financial gain that is usually centered on a product or service that can be offered for money. An idea is the first milestone in the process of building a successful business. The characteristics of a promising business idea are: Innovative, Unique, Problem solving, Profitable and understandable....
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