Assessment 1 –Individual Assessment Marketing Material

You are the Director of LearnEnglishUK an English language school based in London and Manchester with over 1000 international students attending throughout the year. However, students have been complaining and many do not return. Some of the issues include the following:

Both schools have very central locations however they are situated on busy streets with a lot of passing traffic. During the summer when the windows are open the students have problems hearing the teacher.

Also, because the buildings are old and do not have proper insulation, during the winter the students complain that they are cold and cannot focus on the lesson.

An additional problem is the weak Wi-Fi signal which means that students are not able to face-time with family and friends back home.

The students also felt there should be more cultural activities organised by the school to help them integrate better into British society and feel less homesick.

You decide to invest money on improving the services of LearnEnglishUK. You decide to send flyers to all the students you have on the database to reassure them that LearnEnglishUK acknowledges their concerns and is doing its best to provide acceptable solutions.

TASK

Prepare a two-page flyer and separate accompanying notes to support the ideas on the flyer. The flyer should provide images and text relevant to the company. The accompanying notes should be a separate section and not exceed 500 words. Please provide references.

In your flyer and notes, you should highlight:

• Common challenges and barriers to effective communication

• Effective strategies for overcoming communication barriers

• The importance of cultural awareness

Assessment 2 – Individual Report 

You recently held a meeting for all staff members at LearnEnglishUK to discuss the recent improvements.

TASK

You need to submit a follow-up report with details on the student complaints and the measures taken by LearnEnglishUK to overcome them.

In your report, you should answer the following questions:

• Discuss some general theories of organisational communication

• Evaluate the barriers of communication at LearnEnglishUK

• Outline company strategies to overcome these barriers

Report Structure:

Ensure that the report has the following structure and contains the details outlined:

• Abstract

• Table of contents

• Introduction

• Analysis and discussion of all questions

• Recommendations

• Conclusion

• Reference List