Marketing Analysis and Value Proposition - Blitzone Cybercafe

1. You have selected a company Blitzone Cybercafe from Malaysia. 

2. Provide a market analysis of internet cafe which consist of target market and trends. 

3. 10 current value propositions (competitive factors) of the Blitzone Cybercafe from Malaysia are provided.

1. PRICE

2. NUMBER OF PC

3. COMFORTABILITY 

4. MONITOR

5. GRAPHIC CARD

6. NON - PRIVACY

7. QUIETNESS

8. CLEANLINESS

9. CUSTOMER EXPERIENCE

10. LAG TIME

4. Give details and explain the 10 value propositions of the Blitzone Cybercafe with references.

Tasks : 

1.0 Market Analysis: Target Market and Trends

1.1 Target market of internet café from Malaysia. (100 words)

1.2 Trends of internet café from Malaysia. (100 words)

2.0 Current Value propositions (competitive factors) (400 words)

2.0 Give details and explain the 10 value propositions of the Blitzone Cybercafe with references.

1. PRICE

2. NUMBER OF PC

3. COMFORTABILITY 

4. MONITOR

5. GRAPHIC CARD

6. NON - PRIVACY

7. QUIETNESS

8. CLEANLINESS

9. CUSTOMER EXPERIENCE

10. LAG TIME

*Please refer to the points below*

- Price correlate with monitor and graphic card. 

- The higher the price, the better the monitor and graphic card. 

- Internet café tend to have as many PC squeezed into their café to maximize their revenue. 

- The number of PC correlate with comfortability and privacy. 

- The more the PC, the less comfortable and more non-privacy for customers. 

- Competitors have more PC but more comfortable and high privacy, this is because they have huge area and install desk privacy panels however Blitzone Cybercafe has small area and without desk privacy panels. 

- Blitzone Cybercafe is quite noisy and less quietness, this is because the gamers need to communicate with their friends when playing online games like, PUBG, Dota and others. 

- Some of the customers might listen to music without headphone and some of them might turn it loud.

- The cleanliness of a place is important for business as customer refuse to go to a dirty place. The cleanliness of Blitzone Cybercafe is good because they hired a part-time maid to clean their shop every day. 

- Customer experiences is based on the other value propositions. 

- The better the value proposition the better the customer experiences. 

- Lag time of internet speed is a big effect to gamers, it may loose in their game if there is few minutes lag. 

- Blitzone Cybercafe install a better internet connection to reduce the lag time and increase the internet speed.