Identify and select an entrepreneurial start-up. You may choose entrepreneurs operating a for-profit, non-profit or social venture anywhere in the world. You have the option of interviewing a business owner OR selecting an entrepreneur from published sources. Gather as much information as you require on your selected entrepreneur. Analyse the information you have gathered.

In your analysis, draw on concepts and theories to consider the characteristics of your selected entrepreneur and the emergence of his/her business idea.

Critique the ways in which your selected entrepreneur has identified problems and gaps and provided innovative/creative solutions in the formation of his/her business venture.

Critically discuss key aspects of his/her business venture, such as uniqueness of the business, stakeholders, sustainability and creativity, long-term survival and profitability.

Consider the source and motivation of his/her business venture and the types of entrepreneurship this person practices.