Task Overview:  

This assignment requires your group to apply the learning from Weeks 1-10 in the development of an e-Commerce plan for an existing organisation. You may work on an organisation of your choice, but you must ensure that you have access to the information required to develop an e-Commerce Plan. Please consult with your Lecturer about the appropriateness of this choice.

Table of Contents

1. Introduction – explain what your plan is about

2. Background - provide a brief summary of the new / improved eBusiness venture / the product/service / the organisation. 

3. Analysis

• Summarise insights from industry, market and competitor analysis. 

• Big Idea; Positioning, Value Proposition, Segments.

• E-Business Model: current and proposed – use the Business CANVAS model

4. Action Plans and Recommendations

• Technology infrastructure: Hardware / Software / SaaS

• Security / Payments / Customer Service / Logistics

• Digital Marketing / Mobile / Social Media / SEM

5. Conclusion

6. References (use either APA / Harvard Referencing method)

7. Appendix