Task Overview:
This assignment requires your group to apply the learning from Weeks 1-10 in the development of an e-Commerce plan for an existing organisation. You may work on an organisation of your choice, but you must ensure that you have access to the information required to develop an e-Commerce Plan. Please consult with your Lecturer about the appropriateness of this choice.
Table of Contents
1. Introduction – explain what your plan is about
2. Background - provide a brief summary of the new / improved eBusiness venture / the product/service / the organisation.
3. Analysis
• Summarise insights from industry, market and competitor analysis.
• Big Idea; Positioning, Value Proposition, Segments.
• E-Business Model: current and proposed – use the Business CANVAS model
4. Action Plans and Recommendations
• Technology infrastructure: Hardware / Software / SaaS
• Security / Payments / Customer Service / Logistics
• Digital Marketing / Mobile / Social Media / SEM
5. Conclusion
6. References (use either APA / Harvard Referencing method)
7. Appendix
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