Assessment Description

Purpose of Assessment task 2

You take the role of a team of IS consultants and prepare a report for Uber in which you should provide recommendations about how Uber can make use of emerging technologies to enhance its current operations to gain further competitive advantage. Your recommendation should be embedded in a business case, which will outline the details of two alternative solutions for this investment in emerging technology. Your team should also create a video presentation for your report in which you will pitch your recommendations to Uber

Requirements of Assessment task 2

In an era of digital disruption and highly competitive environment, organizations have to constantly innovate their products and services to offer value to their customers to stay relevant. Uber is no different. Uber has been accelerating Innovation and powering new experiences with Al (Artificial Intelligence). Dara Khosrowshahi, Uber's CEO, believes strongly that ultimately Uber had to expand their scope from cars to broader mobility-bikes, buses and even flying cars, multimodal solution However, Uber has been facing challenges in all aspects including huge financial losses.

Business Case (Group Report)

Based on Uber's vision, your job is to present a business case for investing in new user experiences using Al based technologies Note the business case for investment in Al based new user experience should meet two criteria

• The Al-driven investment should be based upon/utilize data and analytics.

• The Al-driven investment should generate business value returns and improve organizational performance le.. cost savings, revenue generation, increased customer satisfaction)

The supplementary video presentation to your report should be less than 5 minutes long. Groups of 3-4 students should be formed Below you can find a detailed description of the required sections for this report:

• Proposed initiative title: Give your business case a title.

• Executive Summary: In this section, you need to briefly describe the Al-based data driven investment that you are proposing that will return business value for Uber. You should also briefly articulate the alternatives, recommendation and high-level implementation plan Executive summary is the most important component of a business case. Business opportunity (400 words) The purpose of a business case is to show how an IT investment can create business value for an organisation. In this section, describe the business opportunity in the Al based new user experience that will return business value for Uberleg create a new product or service, improve customer service, improve communication, create or strengthen relationships with suppliers, customers, or partners). Build your argument to show why Uber should invest in this technology. Discuss threats and the state of ride sharing industry that Uber operates to build your argument Support your arguments with reference whenever possible.

• Business & IT alignment and Measurable organisational value (MO): To provide real value to an organization, IT projects must align with and support the organization's goals, mission, and objectives. Therefore, any recommended IT investment and alternatives must have a clearly defined purpose and must map to the goals and strategy of the organization. In this section, first briefly mention Uber's business model and its goals, mission, and objectives. State how the new investment aligns with Uber's long-term strategy and current business model. Then define the IT investment's overall goal/objectives and measure of success as measurable organizational value (MOV).

• Identify alternatives: In this section, identify two alternative solutions/ways of implementing the new Al and data-driven new user experience investment you are proposing

• Analyse the alternatives: For each alternative carry out detailed critical analysis for the following areas.

• Feasibility

• Benefits

• Costs (broad-brush figures, but understanding of different types of costs are important)

• Risks (risk register and matrix

• Select the best alternative/recommendation and rationale: In this section, build your argument by carrying out some form of comparison among the alternative options to justify your recommendation. The comparison can be a qualitative assessment. Your recommendation should focus largely on the potential impact (e.g., reduction of costs, streamlining user processes, improving customer service) of the chosen IT investment.

• High-level Implementation plan: In this section, identify at high-level implementation plan into phases. Describe each phase briefly and identify deliverables/milestones, resources needed, timeline and expected level of benefit (as linked to MOV).

• Conclusion: In this section, you should conclude by restating your recommendations and elaborating how the proposed Al and data-driven new user experience will enable business value returns for competitive advantage.

• References: References and citations showing the source of all the information in the report need to be provided (Harvard referencing style). The references used must demonstrate thorough research using quality references such as journal articles, book sections, conference papers, and industry reports with good evidence to support your arguments in the sections above. Details referencing can be found at: https://www.deakin.edu.au/students/studying/studysupport/referencing