Description

Purpose

This assignment task is aligned to the learning outcomes GLO1 & ULO1 and apply the ideas and concepts introduced in Module 1 to design a survey that can be used to collect sample survey data. (Note: For the purposes of this assignment, you will only be creating the survey instrument. Your survey is not being used to collect any actual data from the public, nor do you need to estimate the number of responses you require.)

Remember, the first step in Data Analysis is to collect a sample that faithfully represents the population we are investigating. By completing this task, you will develop your skills in designing appropriate questions in your survey such that the data you gather is robust and relevant.

Context/Scenario

You work as a data analyst at the Beachside Real Estate agency in the City of Beachside, a council located in Melbourne, Victoria. Your role includes the analysis of a variety of housing data (including house prices, housing affordability, investment returns, rental availability and rental returns). Of specific interest to your employer are the reported decreasing house prices in Melbourne and potentially what this will mean for investors and buyers yet to enter the market.

A recent analysis, which received publicity in the media, showed that there were an increasing number of Melbourne suburbs where the median house price that have fallen below $1 million, with this trend thought to continue as evidenced from recent auction and private sales figures. The real estate agency is therefore interested in creating suburb profiles and demographics to provide first home buyers and investors with insights into the different areas of the City of Beachside to help in deciding whether a given suburb is a suitable choice for them.

Therefore, you are to design a survey that will enable your employer to have an overview of all facets of suburbs within in the City of Beachside that gives potential buyers a snapshot of any selected suburb. Tip: You need to be mindful of the real estate agency’s purpose of the survey when you are crafting your survey instrument.

The survey should contain 20 questions which ought to take a respondent no more than about 5 minutes to complete. Accordingly, for this survey, there should be no open-ended questions and, where appropriate, answers can be selected from options. (For more information, see Survey Question Hints and Guideline Two – Response Option Principle). Specific Requirements

In this assignment, your tasks will be split into two (2) distinct Parts. The Part A relates to the Survey Questions and Part B to the Collection of the Survey Data (i.e., the methodology and determination of the target audience).

Part A – Survey Questions

Task 1: write/create twenty questions that are specifically aligned to the surveys purpose, i.e. gain an overview of all facets of the suburbs within in the City of Beachside that helps potential buyers in making their decision.

Task 2: justify/state the purpose/reason for asking each question (Note: you should relate your answers back to the overall purpose of the survey).

Task 3: indicate the type of variable that is most appropriate to your question (For more information, see Guideline Three – Variable Type).

Task 4: indicate the level (scale) of measurement that is applicable to each question (For more information, see Guideline Four – Level (Scale) of Measurement).

Task 5: indicate, in detail, the type of visualisation (e.g. Chart/Table/Graph) you would use to visually represent the data for each question.

Part B – Collection of Survey Data (Textbook: Berenson et. al. Ch 1)

Task 6: indicate the methodology you would adopt to conduct the survey (i.e. how would you propose the data should be collected).

Task 7: determine the target audience (i.e., what is your Survey Sampling Method) to ensure that your data is representative of the population and then describe your sampling frame.

Survey Question Hints

An example of an appropriate Survey Question:

How much total income did your household earn in 2022?

Note: If you wish, you could also ask this question by asking the respondent to give an income range such as $10,000 to less than $25,000.

An example of an unacceptable Survey Question:

What is your name?

This example fails on multiple counts:

o There can be “no purpose” in asking this question (see Task 2).

o It’s likely the interviewee will decline to answer any further questions (for privacy reasons) or they will deliberately answer the remaining questions untruthfully.

o It would not be possible to represent the data gathered in any meaningful manner (see Task 5).

MIS770 Foundation Skills in Data Analysis Assignment One Page 2 Guidelines

Part B – Collection of Survey Data

Task 6: when you explain your data collection methodology

Task 7: when you explain your survey sampling method.