Assessment Overview
Your aim is to develop an e-business (website or mobile application) from start-up to harvest with features of innovation, planning, and implementation reflective of a true entrepreneurial small business. Ultimately, you will research the opportunity, review its full potential, and convert your findings into a software application.
Part A: Business Proposal [Report & Pitch]
Report
Your report should include all of the following:
Executive Summary
Company information
Market Opportunity
Financial data
Environment and Industry Analysis
Target customers
Competitors
Market forces
Product outlook and potential
Products or Services
does the solution satisfy the requirements of the target market?
Describe the look, feel, features, benefits, what makes it unique?
Compliance
registrations, licencing, taxation and other legal requirements
Marketing, Research and Evaluation
Target market
branding
Unique selling proposition
Look, feel, features
Advertising and promotion
Additional features
social media link
location map/s
attractive graphics
Manufacturing & Operations Plan, Management Team, Timeline, Exit Strategy
Management Team
M&O Framework
System integration testing & data collection
Proposed timeline
Overview of the Exit Strategy
Financial Plan
Income statement
Cash flow projection
Balance Sheet
Pitch
You will record a three-minute Panopto video presenting a pitch for your business that can be used to convince investors to put money into your business.
Your 3-minute pitch should overview all of the following:
Key Points
Problem Statement
Solution
Market size
Competitors
Unique value of your solution
Who are your team?
Financial Summary
What do you want?
Basic slides (not more than 5)
Record a video of the Pitch using Panopto
How to record a video using Panpopto for Mac
How to record a video using Panopto for Windows
How to Submit your Panopto video
Part B: Project Implementation & Demonstration
You will start by developing either an e-business website or mobile application.
Implementation
Look and Feel should be:
Functional with a well-designed layout
Aesthetically pleasing
Intuitive - is it easy to read and understand?
Simple - is it memorable, meaningful?
Design and Implementation
Should align to:
Problem statement
Customer profile
Core Value Proposition
Does it work? Does information flow?
Innovative Features should consider:
Do they address the problem?
Does the product create or improve a service?
Does the product consolidate functions into one tool?
Does it reduce user effort, save money or time?
Product or Service completeness
The criteria below must be displayed on your website or mobile app
ABN/ACN number (temporary)
Contact Us page
Online Payment method (e.g. PayPal)
Marketing and promotion of your products
List of available services
Additional points will be awarded for:
Link to Social Media
Location Maps
Attractive graphics
Disclaimer information on your website/app: “This website/app is for a class assignment and not for commercial purposes”
Demonstration
Presentation/demo should:
cover all key requirements
highlight key features
engage the audience
reflect teamwork and collaboration
If you need to outsource your coding, you must include all communication logs with your submission.
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