Assessment Overview

Your aim is to develop an e-business (website or mobile application) from start-up to harvest with features of innovation, planning, and implementation reflective of a true entrepreneurial small business. Ultimately, you will research the opportunity, review its full potential, and convert your findings into a software application.

Part A: Business Proposal [Report & Pitch]

Report

Your report should include all of the following:

Executive Summary

Company information

Market Opportunity

Financial data

Environment and Industry Analysis

Target customers

Competitors

Market forces

Product outlook and potential

Products or Services

does the solution satisfy the requirements of the target market?

Describe the look, feel, features, benefits, what makes it unique?

Compliance

registrations, licencing, taxation and other legal requirements

Marketing, Research and Evaluation

Target market

branding

Unique selling proposition

Look, feel, features

Advertising and promotion

Additional features

social media link

location map/s

attractive graphics

Manufacturing & Operations Plan, Management Team, Timeline, Exit Strategy

Management Team 

M&O Framework

System integration testing & data collection

Proposed timeline

Overview of the Exit Strategy

Financial Plan

Income statement

Cash flow projection

Balance Sheet

Pitch

You will record a three-minute Panopto video presenting a pitch for your business that can be used to convince investors to put money into your business.

Your 3-minute pitch should overview all of the following:

Key Points

Problem Statement

Solution

Market size

Competitors

Unique value of your solution

Who are your team?

Financial Summary

What do you want?

Basic slides (not more than 5)

Record a video of the Pitch using Panopto

How to record a video using Panpopto for Mac

How to record a video using Panopto for Windows

How to Submit your Panopto video

Part B: Project Implementation & Demonstration

You will start by developing either an e-business website or mobile application.

Implementation

Look and Feel should be:

Functional with a well-designed layout

Aesthetically pleasing

Intuitive - is it easy to read and understand?

Simple - is it memorable, meaningful?

Design and Implementation

Should align to:

Problem statement

Customer profile

Core Value Proposition

Does it work? Does information flow?

Innovative Features should consider:

Do they address the problem?

Does the product create or improve a service?

Does the product consolidate functions into one tool?

Does it reduce user effort, save money or time?

Product or Service completeness

The criteria below must be displayed on your website or mobile app

ABN/ACN number (temporary)

Contact Us page

Online Payment method (e.g. PayPal)

Marketing and promotion of your products

List of available services

Additional points will be awarded for: 

Link to Social Media

Location Maps

Attractive graphics

Disclaimer information on your website/app: “This website/app is for a class assignment and not for commercial purposes”

Demonstration

Presentation/demo should:

cover all key requirements

highlight key features

engage the audience

reflect teamwork and collaboration 

If you need to outsource your coding, you must include all communication logs with your submission.