Requirements:

Marketing Plan: Choose a business or marketing idea (i.e., new product/service) to design and deploy within the New Zealand marketplace. Your business or marketing idea must take place in New Zealand.

Through each week you will learn the concepts to be able to complete a marketing plan for this idea/business.

Chapter 17 of your textbook goes into this in detail and each week you will be required to go onto the textbook website and complete one of the steps in the marketing plan.

A key element of your marketing plan is to conduct, at the very least, secondary research through the library database, or online, from reputable sources. Your marketing plan may also feature primary data (i.e., survey or open-ended responses from consumers, or businesses, directly).

Note: You are NOT required to complete Step 6: Evaluation and Control, nor the previous "Harnessing the Organisation" section previously listed in the Study Guide. Please note the change(s) to the marking guide, online, from that of the previous version.

You will also need to support your environmental analysis and strategy with trusted concepts and references. Trusted sources include your textbook, journal articles and reports that can be found through the AUT library website

Paper Learning Outcomes:

1. Critically reflect on and discuss the concepts, tools, frameworks, theories, and techniques that can be employed in marketing management

2. Devise, evaluate and recommend marketing tactics and strategies appropriate to current situations

3. Consider, argue and defend core theories in marketing