Using Osterwalder's Business Model Canvas, construct the business model used by your chosen company. What role does innovation play in your company's business model? How can innovation be improved in your company?

You may find the following points useful in completing your case study.

• Your case study should display the ability to blend the theoretical concepts and frameworks introduced in the course with the ‘real world’ data and knowledge gained from your chosen company

o It should be critical in orientation i.e. can you choose appropriate concepts and frameworks to apply to your company? Have you highlighted the most significant aspects of innovation in your company? Are you able to make recommendations for improvement based on your analysis of the company?

• Your case study should provide a holistic picture of your company and its approach to innovation by giving insightinto the innovation-based processes/activities of your company:

o How does your company create innovation and where does this fit in terms of overall corporate strategy?

o How does your company manage innovation internally (and externally)?

o How does your company appropriate and exploit innovation?

• As an aid to constructing your case study, think about the following:

o What are the key innovation processes and how are they managed?

o What is the strategy to source, capture and exploit innovation?

o How does what you find in your company relate to theoretical concepts/frameworks?

o What can your company do better in terms of innovation?