1. Your case write-up should begin with a short executive summary that highlights your stand on the case. The remainder of the case write-up should present in greater detail the analyses that support your conclusions.
2. The case is designed to get you to think about issues. In analyzing and writing up the case, adopt the perspective of a consultant who has been hired by the company to succinctly advise it on the critical issues at hand. Stitch together the arguments in a smooth way in your write-up.
3. Be sure to use the data in the case when appropriate. Write-ups that ignore relevant data are incomplete. However, note that just because some data are presented in the case, it does not necessarily mean that the data are crucial or relevant to the solution you propose. Good strategists know what data to use, and how that data must be used.
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