Your communication proposal has been accepted by the CEO or director of communications at your workplace (or other organisation) and you have been tasked with developing a full campaign plan. Below are the elements you should include in the plan:

A. You have already undertaken preliminary research about the organisational communication problem/opportunity, identified some key publics and established a campaign purpose. You now need to extend and expand this situational research, updating it with the most recent information and include an analysis of the target publics and/or stakeholders who will be most affected by the campaign.*

B. You need to identify and outline the goals and SMART objectives of the communication campaign in reference to the strategic goals of the organisation to show how you intend to address the situation you identified in section A (think about how you can visually present this information to show clear alignment across these domains)

C. Include an overview of the campaign strategies you will use to communicate the key messages - think about what networks, events and announcements you can leverage or piggy-bank on. Remember that the key messages of the campaign should align with the campaign goals and objectives identified in section B.

D. Propose appropriate tactics that will support these strategies - remember the tactics need to deliver the campaign objectives and communicate the key messages so you must align all of these elements

E. Devise an action plan, clearly laying out a timeline of events and activities, including who will do what and when, how frequently and for how long. You should also include an indicative budget for campaign costs alongside each of your proposed actions

F. Develop an evaluation plan to demonstrate how the outputs (tactics) will be measured against the outcomes (actual impact) of the campaign measured against the SMART objectives. Include details of the analysis tool/s to be used to assess the impact e.g. Facebook Insights; Hootsuite

G. Include a reference list of professional and scholarly resources used in the development of your campaign

H. Include appendices that contain any research and material not included in the main body. At a minimum your appendices should include the following:

- At least ONE example of a tactic you proposed in section D. Tactics might be design prototypes for advertising materials, a mockup of a social media post, a media release, a stakeholder newsletter article, whatever is most relevant to your campaign.

- At least ONE example of a research tool you proposed in Section F. Examples of measurement tools include social media surveys, focus group questions, methods for monitoring media or public opinion/sentiment