Your first task is to help the MD understand the role of marketing in business. You need to explain what marketing is and the role it plays in the achievement of business objectives. You have decided to produce a report which addresses each of the topics listed below. You will submit the report at your next meeting with the MD. Your report will include:

• an analysis of the role of marketing in the achievement of business objectives

• an analysis of the external factors influencing marketing in business

• an assessment of the role of marketing in the fast moving consume goods sector

• an analysis of how a marketing strategy supports all the other function in a business

Part 2:

Following a successful meeting with the MD, who was delighted with the report and your analyses, you have been asked to prepare another report for the Board of Directors, so they understand the principles of marketing. This will show how marketing will equip the management of the business with more effective tools. The MD wishes to see the materials before they are used at the Board Meeting. He has also made it clear that, as the Board members are involved with other activities outside of the business and are busy, the report must be detailed and must cover the following:

• an analysis of the different elements of the marketing process

• an explanation of the methods of segmenting markets

• an analysis of the principles of digital marketing

• an evaluation of the benefits of segmenting markets

• an analysis of the challenges all businesses face in trying to market effectively

Part 3:

Your work and the meeting which followed could not have gone better! The Managing Director has revised your job description and given you particular responsibility for marketing in the business. He has allocated three employees to assist you. The employees are new to marketing, so you have decided to produce a report for them to help them understand how they might apply different marketing methods. You must include:

• analyse different methods of researching a market

• evaluate the use of the different channels for digital marketing

• a proposal for ways in which the current challenges for digital marketing could be overcome

Part 4:

The Board of Directors is delighted that marketing is now a key function in the business and there is a marketing expert of your calibre, who can advise them on how marketing could revolutionise the business! You have now been asked to develop a marketing plan for a specific product or service. This plan must include the following sections:

1. The proposed strategic objectives for the plan

2. A determination of target market/s for the selected product or service

3. A consideration of factors which will be relevant to the implementation of the plan