Your group represents the marketing team for a company. The research and development team for the company has just designed a new product and has turned it over to your team to develop a marketing plan. The product that has been developed falls into the category of new to the world in other words nothing like this product exists now. The development team has already tested the product so your team can make the assumption that it works and that any technology needed for the product is available.

The Product is a Dream Recorder Chip with Dream Journal App

Question:

What economic factors could affect companies in the industry that your product fits into?