Assessment 3: Report-B

Assessment Details:

Your group will choose one existing incumbent that is being beaten by a challenger in business. In other words, identify and choose one incumbent that is struggling to survive. Conduct a thorough analysis of the current conditions of this incumbent by referring to following relevant strategic analysis frameworks:

1. Porter's Five Forces Model

a. Degree of existing rivalry

b. Threat of potential entrants

c. Bargaining power of suppliers

d. Bargaining powers of buyers

e. Threat of substitutes

2. Stakeholders analysis

a. Strategic stakeholder analysis

b. Normative stakeholder analysis

3. Porter's Value Chain Model

a. Primary activities

b. Support activities

4. PESTEL (Political, Economic, Social, Technological, Environmental, Legal),

5. SWOT (Strength, Weaknesses, Opportunities and Threats)

6. Technology cycle

a. Era of ferment

b. Era of incremental change

7. The Utterback and Abernathy Model or 3 Phases of innovation model

a. Fluid Phase

b. Transitional Phase

c. Specific Phase

8. The McKinsey 7-S Model

a. Hard elements (Strategy, Structure, System)

b. Soft element (Shared Values, Skills, Style and Staff)

You will have to use at least 4 strategic analysis frameworks, identify and evaluate the current position of the incumbent and synthesise the findings. The first one (Porter's Five Forces Model) is compulsory. In Technology cycle and 3 phases of Innovation model, you will have explain at which phase does the current position of the incumbent of your choice falls on. After assessing the incumbent's current position, provide a detailed solution for this incumbent to re-emerge in the new market. The solution has to be linked to innovation and new disruptive technologies. This will help you to explain about the firm's strategic intent. This solution should help you to identify and explain resources and capabilities required by the incumbent that helps to close the gap between its current position and its strategic intent. As part of your assessment, you will have to create a mind map to show the possible solutions.