ASSESSMENT DESCRIPTION:

Each student reflects on their learning in a journal form outlining the key insights they have gained from each week's topic. What implications each topic would have for their future.

The students benefit from reflecting on all (or we could limit to choosing any 8) of the topics covered providing examples and relating this to what they see in the world around them. In so doing, they demonstrate an understanding of all the learning outcomes.

Your journal may use text, graphics, photos, video and be developed in the document, journaling or other creative or reflective formats as approved by your lecturer.

Week 1 Introduction to International Marketing

Week 2 Economics and financial environment

Week 3 Political and legal environment

Week 4 Cultural environment

Week 5 Understanding international consumers

Week 6 International marketing research

Week 7 Market selection and entry strategies

Week 8 Developing new goods and services for international markets. How Blockchain can help in designing solutions. Discover best practice in solution design. How Blockchain can enhance international trade.

Week 9 International marketing communication

Week 10 Logistics, sourcing and distribution

Week 11 International Pricing

Week 12 The evolving global marketplace

Categories

Describe the unit content and activities to be reflected upon.

Interpret the content by reflecting upon the content presented and relating it to their previous experience.

Evaluate the experience and gain new insights

Plan to use the learning in the future