Case studies and reporting the qualitative and quantitative findings
Task Description
A market research company will provide you two cases in week 7: one is with interview data, and another is with survey data. Your tasks with both sets of data are to analyse and draw inferences separately.
Interview data:
• Prepare themes and sub-themes from the verbatim quotes.
• Define the identified themes with support from at least one relevant literature.
• Draw a diagram or concept map to explain how the themes (including its sub-themes) are connected.
• Prepare hypotheses based on the diagram or concept map.
Survey data:
• Prepare and explain demographic profiles.
• Prepare and explain descriptive statistics.
• Prepare and explain correlation analyses.
• Prepare and explain regression analyses.
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