Case studies and reporting the qualitative and quantitative findings

Task Description

A market research company will provide you two cases in week 7: one is with interview data, and another is with survey data. Your tasks with both sets of data are to analyse and draw inferences separately.

Interview data:

• Prepare themes and sub-themes from the verbatim quotes.

• Define the identified themes with support from at least one relevant literature.

• Draw a diagram or concept map to explain how the themes (including its sub-themes) are connected.

• Prepare hypotheses based on the diagram or concept map.

Survey data:

• Prepare and explain demographic profiles.

• Prepare and explain descriptive statistics.

• Prepare and explain correlation analyses.

• Prepare and explain regression analyses.

Survey-Questionnaire

Interview-with-Simon-Bradley

student-data-analysis