Important: You need auto_data.dta, variable_descriptions.docx, and Horizontal Mergers.pdf to complete this problem set.

Answer the questions below. This notebook will be your workspace so add cells as you please. When you are finished, you will submit two objects to el.C:

1. **Written pdf Report ** You're working as a management consulting and your firm has been hired by Volkswagen VW is interested in growing its presence in the Spanish automobile market. Your firm has acquired data (ie, auto_data.dta ) to facilitate a market analysis in order to provide a recommendation. Your job is to complete the analysis and draft a report which succinctly describes the market and provides your recommendation. The report should be organized in the following sections:

Executive Summary -- Provide a brief overview of the project, your recommendation, and expected outcome. Think of this as a very high level overview. It should be so clear and concise that your parents could read it and (roughly) understand what you've done and what you're recommending

Market Analysis -- Describe market trends. I ask you to include some but you're free to discuss others. Be creative and curious but also be careful to only include material which contributes to the overall message.

Demand Estimation -- Describe the model. its usefulness towards developing a recommendation, and the economics underlying your results.

Competitive Analysis -- Describe competition in this market. VW management is particularly interested in understanding how its margins compare to the competition.

Your analysis should be professional: i.e., well-written, clear, and concise. It need not be long long. Figures should be incorporated in your analysis. For example, it would be useful to set the title of each figure in this notebook (eg, "Figure 1: Industry Revenue ...") so in the final report you can reference the figure in the appopriate commentary.

Exercise

horizontalmergers-o3z4b0zq.pdf 

variabledescriptions-y5x245vs.docx

autodata-qkcj14dw-4n2autar.dta