you provided a roadmap to help your organization “know its customer” better. Now, management needs your help in designing an operational BI dashboard that combines information from in-store sales and website conversion activity.

For this assignment, develop a well-written and well-organized paper that addresses the following:

• The differences between an operational BI dashboard and an analytical dashboard
• Your approach to tracking the effect of a website coupon offer to be redeemed with an in-store purchase
• Your approach to tracking the impact of a new online display advertisement for website purchases
• Your approach to collecting and displaying near real-time shopper satisfaction survey results from shoppers’ mobile phones

You may write in the first person for this assignment, taking the perspective of the internal data management consultant.