A client in the hospitality industry with a focus on driving increased conversion
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A client in the hospitality industry with a focus on driving increased conversion

Situation

A client in the hospitality industry with a focus on driving increased conversion rates and revenue generation has recently launched a sales channel with an external BPO vendor to challenge the internal sales team performance. After a 2 month trial period, our client must decide on a long term strategy for leveraging the vendor while maximizing revenue potential and cost, based on performance results.

What does this data represent?

What does this data tell you?

"What action would you take? What levers would you pull?"

"What questions or follow up data would you ask for?"

Data

Hint
ManagementHospitality is the relationship between a guest and a host, wherein the host receives the guest with some amount of goodwill, including the reception and entertainment of guests, visitors, or strangers. Hospitality is also the way people treat others, that is, the service of welcoming receiving guests for example in hotels. Hospitality plays a fundamental role to augment or decrease the ...

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