5-3 Project Two Milestone: Getting to Know the Context

Overview

You work for a market research company that supplies information for political non-profit organizations throughout the nation. A number of your clients are interested in the public perception of policies about sexual orientation.

For this milestone, you will create an action strategy for each research question below and then choose one research question to analyze in more detail for Project Two, due in Module Seven. You will be provided with one Excel file for this milestone in your Soomo webtext. Each tab in the Excel file contains a data set with different variables that correspond to one of the research questions. Note: The tab number does not necessarily correspond to the research question number, as identifying the data set that corresponds to each question is part of your task.

Research Questions

1. Are there differences in the average agreement with gay individuals having the right to marry one another among people who were interviewed in different geographic regions of the United States?

2. Are there differences in the average feelings of warmth toward liberals among people who were interviewed in different geographic regions of the United States?

3. Is there a linear relationship between feelings toward liberals and beliefs regarding gay persons’ right to marry one another?

4. Is there a linear relationship between feelings toward conservatives and beliefs regarding gay persons’ right to marry one another?

Prompt

You will use your webtext writing template to complete this milestone. Use the Excel file provided in your Soomo webtext. Specifically, you must address the following rubric criteria:

1. For each research question:

o Write a possible corresponding research hypothesis for each research question.

o Select the appropriate inferential test for each research question.

o Justify your choice of inferential test for each research question, including how the scales of measurement affect this decision.

2. For one research question:

o Identify the research question you will use to complete Project Two.

o Explain what personal or professional reasons you had for choosing this research question.

o Explain the social relevance of this topic. Include at least one scholarly source or recent review article that relates to the social relevance of the topic.