Please identify Company X’s position in the market
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Please identify Company X’s position in the market

Section B Strategic Planning

3. Competition Position

Please check Company X’s market share figures from data 1.

§ Please identify Company X’s position in the market (e.g., a Leader, Challenger, or Follower). Please justify why.

4. Dealing with competition

§ Based on data 1, please identify Company X’s direct competitor? Please use relevant theories or marketing principles to justify your decision.

§ Do you suggest company X to take an attack or a defence action against this competitor? Why? (You may refer to data 1 to 6).

§ What attack or defence tactic (just one) would you suggest Company X to take? Please remember to define this tactic.

§ Please justify this decision. (You may refer to data 1 to 6).

§ Please provide a detailed execution plan based on the simulation.

Data

Hint
ManagementStrategic planning: An strategic planning is the process in which the leader of the organization define their vision for the future and then identify the goal and objectives of the organization. Also, the process includes the establishment of the sequence in which the goals need to be realized so that the organization could reach its stated vision....
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