Task 5 – Understand how to create a marketing strategy to meet business objectives

This is the final task of the development programme and on its completion your file will be ready to submit to your line manager.

You must:

evaluate the requirements of a marketing strategy

explain the relationship between a marketing strategy and a corporate strategy

explain how the marketing strategy should address competitive forces and their likely impact

design a dissemination process to ensure internal stakeholders are informed and committed to the marketing strategy.