Task 4 – Understand how to develop an implementable strategic marketing plan.

This is a major element of the development programme. You are required to develop a realistic and workable strategic marketing plan for a given organisation. The choice of organisation is important to ensure successful completion of this task.

For the selected and named organisation you must:

analyse the factors to be taken into account in the development of a marketing plan

develop an implementable plan for your named organisation: you should select the most appropriate format for the plan

design monitoring systems that are capable of identifying performance deviations from the plan’s original objectives

anticipate the need for contingency plans.