You may find the information for OpenTaste, in Keynotes in the Library, Company reports, cases online, and the financial press. The literature sources should be books, journals, refereed papers and appropriate online sources. You should find the sources of information that you will use to deliver the three assessment parts. Your submission should address the following 3 Parts:

Online Marketplace for Fresh Food

Combining fresher, convenience and lower prices, OpenTaste is revolutionizing the way consumers buy food.  

(source: https://www.opentaste.sg/)

Part 1

Using the specific operations performance objectives, it can be argued that OPENTASTE is focused on satisfying its customers’ requirements for flexible and dependable services at a reasonable market price. Specifically you should: 

• Outline the essential components for ‘effective business operations management’ (creating value for the customer) for OPENTASTE’s operation in Singapore.

• Use a soft systems methodology to evaluate the issues OPENTASTE might face if they decide to introduce hybrid facilities and operations to allow their customers to continue ordering goods online and having these delivered to the door while providing physical store fronts for walk-in customers, which is the introduction of  set up of physical stores to create a hybrid operations model with existing online services offered by OPENTASTE. Support your discussion with appropriate business operations models (i.e. operation strategy performance (priorities) model, customer value, the service gap model, four v’s profile etc.).

TIPS:

1. You should start with what OPENTASTE are doing well compare to the sector (why customers shop online at OPENTASTE).

2. Research the problems they may face changing their business model (going hybrid - the change) using Soft Systems Methodology (critical analysis of need/problem to be solved).

3. Support your discussions with appropriate operations models (quality/depth).

• With reference to the parcel conundrum (http://www.bbc.co.uk/news/magazine18709348) recommend how OPENTASTE should respond to this conundrum (keeping in mind the possible technological and environmental (CO2) impact).

TIPS:

4. Your academic enquiry should lead to synthesis of important issues around the problem and solution.

5. Critical analysis and evaluation of customer’s digital experience, how the new model will enhance the customer’s experience.

6. Innovative ways to serve their customers better.

7. Consider the services which are unique and benefits to OPENTASTE.

8. Consider customer value for shopping online and in sore (which market sector are they chasing by changing the business model.

9. Comparison of different solution with costing and choose one solution to take forward with reasoning.

10. Following models not to be included in here Porter or SWOT you may use these for your own research.

11. Writing should be essay style (Synthesize) no bullet points, no graphs, no tables or pictures 12. Appendix no allowed.