2. Young Professional magazine was developed for a target audience of recent college graduates who are in their first 10 years in a business/professional career. In its two years of publication, the magazine has been fairly successful. Now the publisher is interested in expanding the magazine’s advertising base. Potential advertisers continually ask about the demographics and interests of subscribers to Young Professional. To collect this information, the magazine commissioned a survey to develop a profile of its subscribers. The survey results will be used to help the magazine choose articles of interest and provide advertisers with a profile of subscribers.

Your report should address the following issues, but do not limit your analysis to just these areas.

Use data: professional.xls

(a) Develop appropriate descriptive statistics to summarize the data.

(b) Develop 95% confidence intervals for the mean age and household income of subscribers.

(c) Develop 95% confidence intervals for the proportion of subscribers who have broadband access at home and the proportion of subscribers who have children.

(d) Would Young Professional be a good advertising outlet for online brokers? Justify your conclusion with statistical data.

(e) Would this magazine be a good place to advertise for companies selling educational software and computer games for young children?

(f) Comment on the types of articles you believe would be of interest to readers of Young Professional.