Your manager has asked you to forecast the hotel café sales for each quarter of 2022
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Your manager has asked you to forecast the hotel café sales for each quarter of 2022

Part 3

Your manager has asked you to forecast the hotel café sales for each quarter of 2022.  He has provided you with the following historical data, and is asking you to use moving averages to forecast, and for you to provide a range of forecasts. The trend values have already been calculated for you.

Year

Quarter

Sales (£000's)

Trend

2018

Q1

7

 

 

Q2

25

 

 

Q3

45

23.00

 

Q4

13

24.00

2019

Q1

11

25.13

 

Q2

29

26.25

 

Q3

50

27.25

 

Q4

17

28.25

2021

Q1

15

29.38

 

Q2

33

30.63

 

Q3

55

31.75

 

Q4

22

32.75

2022

Q1

19

33.63

 

Q2

37

 

 

Q3

58

 

1. Clearly explain to your manager your model choice (you should include a copy of your annotated graph to show this?) 

2. Paste in a copy of your average seasonal variation (ASV) calculations with an explanation of the meaning of the final values, using terms that your manager would understand.

3. Paste in a copy of your graph showing the fully annotated projected trend lines

4. Put your final forecasts into a suitably headed table – showing the forecasted values ONLY.  Briefly explain to your manager why there are three forecasts and what they mean to the business.

5. Discuss 3 random factors that could affect your forecasts – your discussion must relate to the data subject.

Hint
StatisticsHistorical data, in a broad context, is collected data about past events and circumstances pertaining to a particular subject. By definition, historical data includes most data generated either manually or automatically within an enterprise. The use of historical data has become a standard tool in economics, serving three main purposes: to examine the influence of the past on current eco...

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