Calculate the total net marketing contribution by creating the following table for “your” brand.

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Question

Calculate the total net marketing contribution by creating the following table for “your” brand.

(you need to sum over all periods (1-7) from the financial report.

DATA	YOUR BRAND
Total Revenues
Total Contribution before marketing
Total Advertising media
Total Advertising research
Total Commercial costs
Total Marketing Spending
Total Contribution after marketing

Calculate marketing ROI and marketing ROS.

MROI = _______ %

MROS = _______ %

Hint

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