Q7 (2 points)
Use
the Q7_Pricing.xlsx to estimate the demand curve for your brand.
Use
the Q7_Pricing bottom tab to estimate the demand curve for your brand.
b)
Show the demand curve
(copy figure here)
Use the Q7_Pricing bottom tab to find optimal price.
c) Optimal price = __________
d) Compared to the optimal price above, what do you think
of your actual pricing strategy?
Critically evaluate.
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