Use the Q7_Pricing.xlsx to estimate the demand curve for your brand
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Use the Q7_Pricing.xlsx to estimate the demand curve for your brand

Q7 (2 points)

             You need to prepare the following table for “your” brand:

            Use the Q7_Pricing.xlsx to estimate the demand curve for your brand.

 a)      Show your data table.

            Use the Q7_Pricing bottom tab to estimate the demand curve for your brand.

b)      Show the demand curve (copy figure here)

Use the Q7_Pricing bottom tab to find optimal price.

c)      Optimal price = __________

 

d)     Compared to the optimal price above, what do you think of your actual pricing strategy?  Critically evaluate.

 

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